Latvian Convention Bureau Represents Latvia at the IMEX 2025 International Business Tourism Exhibition in Frankfurt
May 23, 2025
From May 20 to 22, 2025, one of the world's leading events in the business tourism industry – the international exhibition IMEX 2025 – took place in Frankfurt, Germany. This year, the Latvian Convention Bureau, together with its partners, participated in the joint Latvian stand, promoting Latvia's recognition as an attractive and competitive destination.
IMEX is a three-day intensive business platform that brings together high-level decision-makers, event organizers, and conference and congress professionals from all over the world. The exhibition offers a unique opportunity to establish new contacts, share experiences, and develop cooperation opportunities, which are essential for the growth of Latvia's tourism and congress industry.
The Latvian Convention Bureau's participation in IMEX 2025 allows it to present the country's potential, services, and infrastructure, as well as offering a direct platform for establishing contacts with international buyers and professionals of business tourism services. Participation in such international exhibitions is a strategic step in strengthening Latvia's position as an attractive destination capable of organizing high-quality conferences, congresses, and other business events.
The Latvian Convention Bureau continues to work actively to promote Latvia's international recognition and expand cooperation with industry stakeholders worldwide, strengthening the country's role in the global business tourism market.
The Latvian Convention Bureau is implementing the project "Business and Events Tourism Cooperation Network" (project No. 1.2.3.6/2/24/A/007), with the goal of creating and implementing a structured business cooperation network. The project is carried out under the European Union Cohesion Policy Programme for 2021–2027, providing significant support to Latvian companies and organisations operating in the business and events tourism sector.
