Latvia Convention Bureau Represents Latvia at the IBTM WORLD 2025 International Business Tourism Exhibition in Barcelona, Spain

November 21, 2025

Latvia Convention Bureau proudly represented Latvia at IBTM 2025 – one of the world’s leading trade shows for business and events tourism, held from November 18–20.

Our participation at this global industry platform plays an important role in strengthening Latvia’s position as a dynamic, innovative, and high-quality MICE destination. At IBTM 2025, we highlighted Latvia’s diverse and modern event infrastructure, a growing portfolio of sustainable and responsible solutions, as well as new and innovative products developed by our industry partners. We also showcased the high level of professional expertise within Latvia’s meetings industry and the authentic cultural experiences that make our destination truly stand out. Together, these strengths position Latvia as an excellent choice for international meetings, incentive travel, and conferences of all sizes.

With a rising global interest in Northern European destinations, Latvia is ready to welcome an increasing number of international events. Our country offers a strategic location, a supportive business environment, and a collaborative industry ecosystem that contributes not only to economic development but also fosters knowledge exchange, innovation, and long-term partnerships.

Latvia Convention bureau is implementing the project "Business and Event Tourism Cooperation Network" (Project No. 1.2.3.6/2/24/A/007) for the creation and implementation of a business cooperation network. The project is carried out within the framework of the European Union Cohesion Policy Program for 2021–2027.